World Cup diary – Localizing the product to BetRegal’s target markets

first_img Altenar: Supporting expansion plans in Denmark and Portugal August 20, 2020 StumbleUpon Ilya Machavariani, Dentons – CIS regional dynamics will come to play prior to gambling take-off July 31, 2020 Related Articles Share TVBET passes GLI test for five live games in Malta and Italy August 25, 2020 Share Submit BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices, is on the road to Russia for this summer’s FIFA World Cup.In the third diary of this World Cup series, Aly Lalani is talking about overcoming an unexpected hurdle, as addressing localization based issues threatens to dominate the operator’s build up to Russia 2018.“Isn’t localization just translating some sentences?” Would you believe I actually uttered those words to my Localization Manager? In my defence that was probably seven years ago, and I have learned a lot since then. Wherever you are Alessandra, I am sorry I didn’t get what you were trying to drum into my thick skull.It’s kind of hard to overstate the importance of localization, quite simply because it touches (or it should touch) almost every facet of the customer facing experience. Contrary to my brilliant analysis of seven years ago, localization is far from just translating words.In fact, the actual translation is probably the simplest part of the localization process. Now I am not going to sit here and pretend to be an expert, but I can say with certainty that there are some localization-based issues that are turning into the hurdle that I never anticipated. Addressing those issues have turned into a big priority for us.As evidenced by last month’s ICE/LAC shows, when an operator is discussing partnerships with either vendors or potential partners, the conversation invariably comes to compliance. It’s then I can stick my chest out proudly and say BetRegal.com is licensed through our software provider and holds licences in Curacao, Malta, UK and Denmark.The problem is although we technically have a Denmark licence (or at least have a nice easy path to get there through our software providers licensing model), BetRegal.com doesn’t offer a Danish language version of the site yet.The process of localization involves so much more than just presenting a Danish translated version of the site. It would be easy for us to get a proper contextual translated version of the site. That’s a very simple process and could probably be done in a few days.The problem is what happens when a Danish customer contacts us to ask for help? We don’t offer any Danish support. How do we promote the brand for Danish customers? Do we have any idea what competitors are doing in Denmark and the Scandinavian region? Are we even sure we know who the big players in that market are? Who are the fastest growers in terms of active players in that market? What is the mobile penetration % like in that market? Do we offer the necessary products required to convert these customers? So many questions.Speaking of products, we are also experiencing localization challenges in our most popular market, the UK. BetRegal.com prides itself on being a quality, localized book for our valued UK customers. In most cases, I think we do a fairly good job of that.However, with one of the biggest racing weekends coming up, the Cheltenham Festival, we don’t feel as though our horse racing product is quite up to satisfying the needs of our UK customers. We realize that horses are a very important product to the UK market and we need to ensure we are providing a high quality, regal-type horse product.As BetRegal.com begins to expand our market focus, it’s becoming obvious that we need to have our European offices sorted out quickly. Establishing a European base of operations will allow us to source the required support roles necessary to say with confidence that we are ‘targeting a market’.Localization challenges are especially problematic because most times there are no easy fixes. Some elements are surely easier than others but localization isn’t an either/or game. It’s more all or nothing. All customer touchpoints must work in unison to provide an engaging, localized customer experience or else it becomes a pointless exercise. We have defined a ‘localization priority’ list of tasks and will now look to tackle them with some level of urgency. Why the urgency you ask? Well, I just looked at my calendar (who we kidding, I asked Siri) and realized that we are just 100 days from the start of the World Cup!Is it just me, or is that coming awfully fast.last_img read more

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GAA NEWS: URRIS GAA TO TAKE ON LETTERKENNY GAELS ON SATURDAY

first_imgJunior A & B Championship:Senior men away to Letterkenny Gaels in the Junior A Championship on Saturday at 7pm, then on Sunday Reserves play Red Hughs in Straid at 3pm in the Junior B Championship. Please check our Facebook page for any changes to these fixtures. Senior men:Played Buncrana in a league game on Friday night – final score Urris 1-05 Buncrana 0-10.Super Valu Kits for Kids:Super Valu (Buncrana & Carndonagh) Kits for Kids: If you are shopping in Super Valu this weekend or any day, if you spend over €40 you will receive a voucher/receipt, Please pop this in the Urris GAA Box at the front door beside notice board to help towards receiving some kits for our Under Age teams. We need 2,000 tokens. Extended to July 30th now. Bingo:Club Bingo every Thursday night at 9.00pm in St Mary’s Hall, Clonmany. Please come along and support our weekly bingo, numbers have been dropping of late so bring a friend or two. Any funds raised goes directly into the club to help with day to day finances.Match ‘n’ win:Thursday July 14th:No jackpot winner. Numbers drawn: 3, 5, 7, 23.€15 winners:Cathy Doherty (T), Tullagh.Patricia Doherty, Letter, Urris.Shauna, Peter & Joe Kelly, Strabane.Molly Mc Laughlin, Clamperland, Buncrana.Bernard Devlin, Tullagh.Jackpot next week €1,540. Thanks to all our lotto sellers and to all who support our weekly Lotto.Underage training schedule:U10 Boys & girls: Saturday at 11am to 12 noon.U12 Boys (U12 girls welcome) every Thursday from 4pm to 5pm.U14 Boys: Every Tuesday at 6.00pm.U12 & U14 Girls:Tuesday at 5.45pm to 7pm.U16 Boys :Tuesday at 7pm.As times and days may change please check our Face Book page for daily updates.U10 Inishowen Girls Finals Day Saturday July 23rd in Straid:We are hosting the U10 Girls Finals day on Saturday coming. Siobhan Devlin is looking for your help, looking for home baking, donations from the non bakers and parents to help out with teas etc. It begins at 10.30am to 12.30pm so if anyone can help out on the day please let Siobhan know on 0863331648. Thanks in advance.U12 girls:Good Luck to our U12 girls in the U12C final on Sunday night in Buncrana against Steelstown at 6pm. Support most welcome.Fixtures for the week ahead:Friday: U16 Boys home to Malin at 7.00pm.Sunday: U12 Girls play Steelstown in Buncrana at 6pm.As fixtures and times may change for various reasons please check our Face Book page for daily updates.Night at the races:In Mac Tams on Saturday August 13th. Horses now on sale at €10 from all players and committee members. Annual Big Breakfast:Our Big Breakfast takes place in St Mary’s Hall, Clonmany on Saturday August 6th from 9am to 1pm. Breakfast €6.GAA NEWS: URRIS GAA TO TAKE ON LETTERKENNY GAELS ON SATURDAY was last modified: July 18th, 2016 by Elaine McCalligShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)Tags:urris gaa notes julylast_img read more

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