Custom Group delves into football sponsorship with Parma deal

first_img StumbleUpon Highlight Games secures IIHF deal with Infront April 6, 2020 Submit Share Share Parma’s sentimental Serie A return saved despite sanctions July 24, 2018 Related Articles SPFL agrees international media rights deal with Swiss agency August 31, 2018 For its new football sponsorship, the Custom Group has chosen to partner with sports marketing agency Infront, a firm that manages a portfolio of international agencies and is specialises in sports sponsorships, event management, media rights distribution and production.Already sponsoring MotoGP and volleyball with LCR Honda and Top Volley Latina respectively, the group is aiming to increase its brand visibility and establish a major dialogue with the geographical area and target audience. “Communicating really means sharing and putting something in common with others,” said Alessandro Mastropasqua, Communication Manager of Custom S.p.A. “For this reason, we chose specifically to start with Parma, the location of our headquarters, to present developed solutions throughout the world. The project began from a desire to create awareness among the wider public, as well as opinion leaders and operators in the sports industry, regarding the Group’s technology, which is right before everyone’s eyes.”“We all encounter the Custom Group’s Italian technology very often in our daily lives, without realizing it: a receipt or ticket, at the coffee bar counter or supermarket checkout, when making an ATM withdrawal or feeding a parking space meter, a train ticket, gaming receipt or bill payment, a ticket for the cinema, theatre or museum, etc. “The Custom Group is behind all these situations, providing hardware, software and service solutions. We also have over 10 years of expertise in sport, providing hardware solutions for ticketing management for events and international teams around the world.”“The main purpose of these important sponsorships,” states Carlo Stradi, President of Custom S.p.A, “is to share and present the technological solutions that we provide for diverse but synergistic markets: therefore, it’s not just brand awareness, but a sharing of goals, feelings and values… Only in this way can you achieve success and create a new technological culture.“We have begun a journey with Infront. Starting from the Parma sponsorship, we aim to present our technology and solutions already existing throughout the world, which are ready to bring added value also to the world of football”.The format chosen for the sponsorship is based on pitch perimeter visibility and the presence of the Group’s guests at the stadium; pure exposure of the Custom brand in the first and second rows, together with the opportunity to present the products of our young consumer division, Custom Life, through LED perimeter displays.The group’s hardware and software technology will also be a key feature in some sports venues, bringing a true “digital innovation” led by Infront, which is working on specific projects that have chosen Custom Group technology to catapult new technologies/services directly into Italian sports venues, following a trend already present and appreciated overseas.last_img read more

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CONFIRMED: Newcastle sign striker Dwight Gayle from Crystal Palace for £10m

first_imgNewcastle have signed striker Dwight Gayle from Crystal Palace.The 25-year-old has joined the Magpies for a fee of £10million and has penned a five-year deal.“It’s a dream come true to be at a big club like this,” said Gayle.“Newcastle has a massive fan base and a great history so it is amazing to be here.“I can’t wait to get started, prove myself and score the goals that take us back up to the Premier League. It’s where this club belongs.”Gayle scored 26 goals in 74 appearances in all competitions for Palace after arriving at Selhurst Park from Peterborough in July 2013.He is the second signing made by Rafa Benitez this summer – after goalkeeper Matz Sels – as the Newcastle boss prepares to try and lead the relegated club back into the Premier League at the first attempt.“Dwight is a great player, a proven goalscorer, and it is fantastic news that he has joined us,” said Benitez.“He has a big personality, a lot of energy and pace. He is a good finisher also, so he will add goals to our squad, for sure.“He knows English football well, too, and that is important in the Championship.“I am sure Dwight will want to prove he can make a big difference to our team and I am looking forward to working with him.” Dwight Gayle celebrates a Crystal Palace goal 1last_img read more

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