World first as Scotland begins minimum unit pricing on alcohol

first_imgWorld first as Scotland begins minimum unit pricing on alcoholPosted By: News Deskon: May 01, 2018In: Alcohol, Beverage, Business, Industries, Legislation, LegislationPrintEmailScotland has today become the first country in the world to implement minimum unit pricing for alcohol as it aims to tackle public health problems caused by cheap, high-strength alcohol.New legislation brought into force sets a minimum £0.50 per unit. Scottish government research suggests that the move is expected to save 392 lives in the first five years of implementation.The decision to pass the legislation was made after the UK Supreme Court dismissed an appeal last November by the Scotch Whisky Association (SWA) to prevent the measures from going ahead, following a five-year legal battle.The British Medical Association (BMA) said there is a “proven link” between alcohol price and consumption and has been a backer of the minimum pricing.Scotland’s first minister Nicola Sturgeon said: “I am extremely proud that the eyes of the world will once again be on Scotland with the introduction of this legislation.Scotland first minister Nicola Sturgeon“Our action is bold and it is brave, and shows once again that we are leading the way in introducing innovative solutions to public health challenges.“It’s no secret that Scotland has a troubled relationship with alcohol. There are, on average, 22 alcohol-specific deaths every week in Scotland, and 697 hospital admissions and behind every one of these statistics is a person, a family, and a community badly affected by alcohol misuse.“Given the clear and proven link between consumption and harm, minimum unit pricing is the most effective and efficient way to tackle the cheap, high-strength alcohol that causes so much damage to so many families.”Scottish health secretary Shona Robison added: “We know we need to act now to change people’s attitudes towards alcohol and I am confident that, with the introduction of minimum unit pricing, we are moving in the right direction. Alcohol misuse costs Scotland £3.6 billion each year – that’s £900 for every adult in the country.“Scotland has the highest rate of alcohol-related deaths in the UK. From today, I hope we will see that change.”Following last year’s Supreme Court ruling, the SWA said it will look to the Scottish and UK governments “to support the industry against the negative effects of trade barriers being raised in overseas markets that discriminate against Scotch whisky as a consequence of minimum pricing”.Christopher Snowden, head of lifestyle economics at the Institute of Economic Affairs, is critical of the new legislation.He said: “It will become clear that minimum pricing is not a targeted measure that will only affect a few strong ciders. The public has been misled about this policy from the outset. Back-of-the-envelope calculations have been used to justify a nationwide rip off that will raise the cost of living for all but the very rich. “If alcohol companies colluded to fix prices in this way, they would be prosecuted. Minimum pricing will suck tens of millions of pounds out of the pockets of ordinary drinkers to feed the egos of grandstanding politicians. Today is a good day if you run an off licence in Berwick-upon-Tweed. It is a bad day to be Scottish.”Share with your network: Tags: AlcoholScotch Whisky AssociationScotlandUKwhiskylast_img read more

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Resource Label Group acquires wine labellers Paragon Label

first_imgResource Label Group acquires wine labellers Paragon LabelPosted By: Harriet Jachecon: August 17, 2018In: Labelling, Mergers & Acquisitions, PackagingPrintEmailResource Label Group has acquired Paragon Label to expand its reach in the wine segment.Resource is a full-service provider of pressure sensitive label, shrink sleeve and RFID/NFC technology for the packaging industry. The acquisition of premium wine labelling provider Paragon means that Resource will add to its solutions, diversify its market, and expand its portfolio.As Paragon is equipped with state-of-the-art finishing technology that enhances the shelf appeal of its customers’ products, this will also serve as an advantage to current and new clients for Resource. The digital and flexographic printing capabilities from Paragon will further build upon the packaging solutions that Resource will be able to provide.Bob Simko, president and chief executive officer of Resource Label said: “I am proud to welcome Jason Grossman and his employees to our team. We will continue to support the business that Jason has successfully built over the last twenty years for the benefit of current and new customers in this dynamic region of the country.”Jason Grossman, founder and legacy owner of Paragon, said: “I am excited to partner with Resource Label to leverage its operational expertise and technical support that will fuel our next phase of growth.”Share with your network: Tags: paragon labelresource label grouplast_img read more

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Austin suspect not sorry for bombings reports on confession video say

first_imgShare on WhatsApp This article is more than 1 year old Tom Dart in Houston Since you’re here… Texas Austin suspect not sorry for bombings, reports on ‘confession’ video say Topics Last modified on Fri 23 Mar 2018 10.59 EDT Austin Share on LinkedIn @Tom_Dart Share via Email Share on Twitter This article is more than 1 year old Share via Email Read more Share on Facebook Share on Messenger Conditt described himself as a “psychopath” who had been disturbed since childhood, the newspaper added, and pledged that if he thought police were about to catch him he would kill himself with a bomb in a crowded McDonald’s restaurant.Police have said that the 25-minute recording provides no indication of Conditt’s motive or why he chose his targets. The Statesman also reported on Thursday that an unexploded package bomb intercepted at a FedEx facility on Tuesday was addressed to a woman who works at a spa in downtown Austin – but neither she nor her colleagues knew Conditt.Investigators say the 23-year-old Conditt blew himself up before dawn Wednesday as a Swat team closed in on him. They say Conditt is responsible for a series of bombs that killed two people and seriously wounded four others since 2 March but that his motives remain unknown. The Associated Press contributed to this report Austin bomb suspect left video ‘confession’ before he died Shares5252 Share on Twitter Mark Conditt threatened to blow himself up in McDonald’s and said ‘I wish I were sorry but I’m not’, according to reported police sources Support The Guardian US crime news The Austin bombing suspect threatened to blow himself up in a McDonald’s and was unrepentant over the fatal attacks that terrorised the Texan capital, according to reports of a video “confession” obtained by police.“I wish I were sorry but I am not,” Mark Conditt said, according to the Austin American-Statesman, citing law enforcement sources briefed on the contents of the cellphone recording made hours before his death. Reuse this content Thu 22 Mar 2018 19.07 EDT Police investigate the Austin bombing suspect’s home on 21 March.Photograph: Stephen Spillman/EPA … we have a small favour to ask. The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.More people are reading and supporting The Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we have chosen an approach that allows us to keep our journalism accessible to all, regardless of where they live or what they can afford. But we need your ongoing support to keep working as we do.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We need your support to keep delivering quality journalism, to maintain our openness and to protect our precious independence. Every reader contribution, big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. US policing Austin Share on Pinterest Share on Facebooklast_img read more

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​Jaguar to supply 20000 cars to Googles selfdriving spinoff Waymo

first_imgJaguar Land Rover is to supply up to 20,000 of its new electric I-Pace cars to Waymo, a subsidiary of Google owner Alphabet,to be converted into self-driving vehicles for its ride-hailing service.The tie-up, worth up to £1.3bn and announced at the New York motor show, is a further mark of Waymo’s ambition in the race with Uber and others to develop a driverless ride-hailing service – as well as a huge boost for Britain’s biggest car manufacturer as it takes it first steps into electric vehicles.Jaguar will deliver vehicles for Waymo’s ride-hailing service from 2020. Waymo says the 20,000 I-Pace models will provide up to 1m rides a day. Share via Email Share on Messenger This article is more than 1 year old Share on Twitter Since you’re here… Read more Gwyn Topham Transport correspondent Arizona suspends Uber’s self-driving car testing after fatality Topics Share on Facebook Read more Tue 27 Mar 2018 14.43 EDT … we have a small favour to ask. The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.More people are reading and supporting The Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we have chosen an approach that allows us to keep our journalism accessible to all, regardless of where they live or what they can afford. But we need your ongoing support to keep working as we do.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We need your support to keep delivering quality journalism, to maintain our openness and to protect our precious independence. Every reader contribution, big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. ​Jaguar to supply 20,000 cars to Google’s self-driving spin-off Waymo Deal, worth up to £1.3bn, shows Waymo’s ambition in developing driverless ride-hailing service This article is more than 1 year old Waymo Although the I-Pace will be produced in Graz, Austria, JLR stressed that it is a British designed and engineered vehicle, from its research and development facility in the West Midlands.JLR, owned by Indian company Tata, did not put a price on the deal, but an I-Pace, launched less than a month ago, retails at about £63,000 in the UK. The manufacturer said it would be “a long-term strategic partnership” to develop the world’s first premium self-driving electric vehicle. Testing of the Jaguar car, equipped with Waymo’s self-driving technology, will start in Arizona later this year.The expansion of the service comes despite fresh fears raised over the safety of self-driving cars, after an autonomous Uber car killed a pedestrian in Arizona last week – the first such casualty. Uber’s testing of vehicles in Arizona has been suspended after the incident. The victim, a 49-year-old woman wheeling a bicycle, appeared not to be detected by the vehicle’s sensors. The Volvo was operating autonomously with a back-up driver in the front seat when it struck the pedestrian.Nvidia, which supplies chips for Uber’s self-driving cars, and Toyota have also suspended testing of autonomous vehicles on US public roads following the accident.The suspensions leave Waymo as the only company with a fleet of fully self-driving cars – and with no one in the front seat – on public roads in the US, and on course to launch the first robotic taxi service, where members can hail cars via Waymo’s app, by the end of the year.In the UK, JLR has been involved in a range of government-backed trials involving connected and autonomous vehicles, last week demonstrating how emergency braking warning systems could improve safety.Waymo has been building up a fleet of self-driving vehicles in partnership with Fiat Chrysler since 2015. Last month it said it would buy thousands more of the Chrysler Pacifica minivans, on top of 600 it has already converted, to form the basis for a ride-hailing service that Waymo plans to launch in Arizona later this year. Share via Emailcenter_img Share on Twitter news Jaguar’s I-Pace cars will feature in Waymo’s ride-hailing service from 2020.Photograph: Brendan Mcdermid/Reuters JLR’s tie-up with Waymo is another in a series by car manufacturers with new technology firms, following Ford partnering with Lyft and Uber with Volvo.The auto industry is making substantial investments in autonomous, connected and electric cars, having been heavily committed to diesel and highly fuel-consuming vehicles.Ralf Speth, the JLR chief executive, said: “With the Jaguar I-Pace we have a world-beating car that’s captured the imagination of customers around the world. Our passion for further advancing smart mobility needs expert long-term partners.“In joining forces with Waymo we are pioneering to push the boundaries of technology. Together we will deliver the self-driving Waymo Jaguar I-Pace with the grace, space and eco-pace that customers expect.”John Krafcik, the chief executive of Waymo, said: “While we’ve been focused at Waymo on building the world’s most experienced driver, the team at Jaguar Land Rover has developed an all-new battery-electric platform that looks to set a new standard in safety, design and capability.” Jaguar Land Rover Self-driving cars Share on Facebook First published on Tue 27 Mar 2018 10.38 EDT @GwynTopham Waymo Support The Guardian Automotive industry Who’s driving? Autonomous cars may be entering the most dangerous phase Share on LinkedIn Shares9898 Share on WhatsApp Share on Pinterest Reuse this contentlast_img read more

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Vimeo To Acquire Magisto To Power Video Creation For Any Business

first_img Vimeo announced an agreement to acquire Magisto, a video creation service with over 100 million users. Terms of the deal were not disclosed.Magisto enables simple and intuitive short-form video creation for any medium. The combination of Magisto’s professional video creation capabilities with Vimeo’s suite of video hosting, distribution and monetization tools will extend Vimeo’s position as the industry’s most complete video SaaS solution.“Social media has sparked an insatiable demand for video – audiences today expect high-quality video content from every business, regardless of size or budget. But we’ve found that most small businesses don’t have the tools, resources or expertise to meet this increased demand,” explains Anjali Sud, CEO of Vimeo. “Magisto’s proprietary technology enables cutting edge mobile apps and AI-powered editing tools which, combined with Vimeo’s scale and unmatched creator community, will empower more people to tell compelling stories through video.”Marketing Technology News: itelligence UK Acquires Majority Stake of SAP Partner Weaveability Ltd.Following the acquisition, Vimeo and Magisto will work together to develop entirely new short-form video creation capabilities for the Vimeo platform, with the goal of helping any individual or business tell their stories with professionalism and ease. Magisto users will also be able to seamlessly access Vimeo’s full suite of workflow tools, so they can deploy their videos across platforms with a click of a button and measure performance all in one place.Oren Boiman, founder and CEO of Magisto, adds, “Magisto guides entrepreneurs and small business owners through the video storytelling process, helping them use video effectively to grow their business and engage with audiences. We level the playing field so that any business can move fast and compete in today’s video-first world. We’re thrilled to join Vimeo’s industry-leading platform, and to power their vision to make professional quality video creation accessible to all.”Marketing Technology News: Vocalize Enables Businesses to Easily Gain Higher Direct TrafficMagisto has over 75 employees with offices in California and Israel. The transaction is expected to close by the end of the second quarter.Marketing Technology News: Heartbeat Acquires Influencer Commerce Company, Iconery Vimeo To Acquire Magisto To Power Video Creation For Any Business PRNewswireApril 16, 2019, 4:06 pmApril 16, 2019 Anjali SudMagistoMarketing TechnologyNewsvideo creationvideo SaaS solutionVimeo Previous ArticleCanada’s Translation Bureau Selects SDL for Customized Linguistic Services Request Management SystemNext ArticleZype Playout Wins a Product of the Year Award for B2B Streaming at NAB Show 2019last_img read more

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eSentire Report Volume of UK Cyber Attacks Increased by Over 140 Percent

first_img Alex JinivizianeSentireManaged Detection and ResponseMarketing TechnologyNewsSecurity Operations CentersThreat Intelligence Spotlight Previous ArticleLivePerson Releases World’s First Collaborative AI Technology, Empowering All Staff in an Enterprise to Assist Technologists with Bot BuildingNext ArticleVideo Conferencing Equipment Supplier, IVCi, Lists and Explains How Small Businesses Can Benefit from Video Conferencing Marketing and manufacturing are the most impacted industries:Marketing agencies are prime targets for cyberattacks, as they often will be contracted to work on campaigns well in advance of the release of a new product. The information secured from a successful attack could be sold to competitors or used to conduct insider trading.The fact that, at a rate level, marketing and manufacturing industries actually experience more successful cyber-attacks underscores the need for all industries in the UK to take a harder look at their cybersecurity posture, even when regulations are not forcing them to do so. Marketing Technology News: IntelliMedia bags two Product of the Year Awards at NAB Show 2019 eSentire Report: Volume of UK Cyber Attacks Increased by Over 140 Percent in 2018 PRNewswireApril 30, 2019, 6:00 pmApril 30, 2019 UK companies had a high percentage of exploit attacks compared to the global average:27 percent of UK businesses experienced at least attempted exploit attacks between February 2018 and February 2019.This is the only occasion where the UK observed incident rate is ahead of the global average of eSentire’s customer base. This should serve notice to U.K. businesses to do a thorough examination of any exploitable services sitting on internal networks that are accessible from the internet. Dropbox-themed phishing lures prove popular: Phishing campaigns simulating the look and feel of Dropbox’s email and website were the most successful type of phishing lure in the U.K.For businesses that store sensitive data in cloud storage, the success rate of the Dropbox campaign should be an eye-opening observation, as one compromised cloud storage account could give threat actors access to a company’s entire cache of sensitive files. UK Employees are Better at Preventing Phishing and Malware Incidents Than Their Global CounterpartseSentire, Inc., the global leader in Managed Detection and Response (MDR), announced the release of its UK Threat Intelligence Spotlight, an inaugural report that details the unique threat landscape that small and medium enterprises must contend with in the United Kingdom (UK).Over the last two years, eSentire’s European business has grown by over 90 percent, with the bulk of its expansion coming from customers within the UK. This broadened customer footprint has provided eSentire’s Security Operations Centers (SOCs) in Cork, Ireland and Waterloo Region, Canada with a sample size of data that allows for an in-depth examination of the threats facing UK businesses and a benchmarking of how they compare to similar companies around the world.The critical takeaway from eSentire’s UK Threat Intelligence Spotlight is that the global growth in botnet activity drove a 140 percent year-over-year increase in the number of cybersecurity incidents experienced by UK businesses. This increase in attack traffic also caused nearly 40 percent of small and medium enterprises in the UK to experience at least one cybersecurity incident.Marketing Technology News: Entercom and Nielsen Announce Data-driven Comprehensive AgreementAlex Jinivizian, Vice President, Strategy and International Marketing, eSentire said: “Publishing eSentire’s anonymised UK customer data allows security practitioners, IT decision makers and senior executives who are tasked with protecting their businesses to be better informed about the cybersecurity decisions they are making. We hope that this data will not only be a benefit to those businesses based solely in the U.K. but also be of benefit to international businesses that have customers, employees and offices in the region as well.”Marketing Technology News: Timothy Leonard Joins Kleinschmidt as Senior Vice President of Business InnovationOther significant findings from eSentire’s UK Threat Intelligence Spotlight include:UK employees are better at preventing phishing and malware attacks than their global counterparts:In the last 12 months, only 13 percent of UK businesses experienced some form of successful malware execution, compared to the global average of 17 percent.Over the same time period, UK businesses experienced 20 percent fewer phishing incidents.Because most malware and phishing incidents are initiated accidentally by employees, these lower rates indicate that the U.K. workforce in eSentire’s customer base may be better at adhering to email and web browsing best practices than employees in other countries.last_img read more

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Leading Communications Provider Leverages Qualtrics to Power Its Global Customer Experience Program

first_imgLeading Communications Provider Leverages Qualtrics to Power Its Global Customer Experience Program PRNewswire6 days agoJuly 17, 2019 Qualtrics CustomerXM enables global technology company to further its customer-first culture through actionable customer insightsQualtrics, the leader in experience management, announced that CenturyLink, one of the largest technology providers to global enterprise customers, is leveraging Qualtrics CustomerXM to power its global customer experience (CX) programs. CenturyLink uses CustomerXM to turn customer interactions into meaningful insights wherever their customers are, including email, phone, SMS, chat, web, social media and in-app feedback. CenturyLink uses the information to identify experience gaps in real time and take action to drive customer loyalty and satisfaction.Marketing Technology News: VaaS and USB are Helping to Drive Growth in the Video Conferencing & Collaboration Market“CenturyLink is laser-focused on improving the experience we provide our customers across the globe,” said Beth Ard, vice president of customer experience, CenturyLink. “Our work with Qualtrics is a key element to our approach, and is critical to our ability to collect and analyze feedback for actionable insights like how customers value CenturyLink’s self-service tools to make their interactions with us simpler and more meaningful.”With CustomerXM, CenturyLink can unlock customer and employee insights with user-friendly dashboards and the Qualtrics XM mobile app. The app provides stakeholders at all levels of the business–from the executive team to the frontline–with real-time information to improve both the customer and employee experience. Using Qualtrics, CenturyLink has been able to better understand and address customer needs, as well as launch an employee recognition program to reward employees based on customer feedback.Marketing Technology News: DTiQ Launches Enhanced Video Analytics Capabilities“CenturyLink is committed to engaging customers on their terms and delivering meaningful experiences at every step of the customer journey,” said Webb Stevens, vice president of CustomerXM, Qualtrics. “CustomerXM is enabling CenturyLink to turn every customer interaction into insights that help the organization close experience gaps and put customers first.”CustomerXM is used by the world’s leading enterprises to optimize the customer experience and predict the actions that will have the biggest impact on their bottom line. Over 10,000 organizations from more than 100 countries use Qualtrics to close the gap between what customers expect and the experience being delivered.Marketing Technology News: Speedcast and In Aria! Networks Join Forces with Telespazio on Large-Scale, High-Capacity Video Services customer experienceMarketing Technology NewsNewsQualtricsWebb Stevens Previous ArticleVisa Acquires PayworksNext ArticleBoothNV Reveals the #1 Trade Show Idea that Will Increase Market Exposure by 207%last_img read more

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Replacing MegaInfluencers Why Savvy Brands Are Opting for MicroInfluencers Instead

first_imgReplacing Mega-Influencers: Why Savvy Brands Are Opting for Micro-Influencers Instead Inbal LaviMay 1, 2019, 4:00 pmMay 1, 2019 The rise of Instagram created a new class of celebrities and ushered in the age of Influencer Marketing. Today, A-list influencers boast follower counts in the tens of millions and sponsorship prices in the hundreds of thousands. Mass-market brands might be able to justify these exorbitant fees but for most, investing in all that extra reach is just overkill.Challenges notwithstanding, Influencer Marketing is here to stay, but to keep winning big, brands have to start thinking small. That’s why savvy marketers are increasingly turning to niche micro-influencers, typically with followers in the tens of thousands, who promise lower costs and higher engagement rates.To understand the micro-influencer phenomenon and its unique value proposition to today’s brands, it helps to trace the recent history of influencer marketing. A key lesson of that story? Bigger isn’t always better. Instagram’s growing influence In hindsight, it’s hard to believe that many critics scoffed at Facebook’s 2012 acquisition of Instagram for $1 billion. In 2018, brands poured over $1 billion into Instagram influencer campaigns alone. It’s been a boon to the Insta-elite: Earlier this year, Kylie Jenner, Instagram’s premier influencer, was officially named “the youngest self-made billionaire ever.”How did the platform become such a lucrative hub of Influencer Marketing? Instagram’s 800 million monthly active users are an advertising goldmine, and influencers have proven to be key mediators between brands and their desired audiences (with 93% of collaborations occurring on the platform in the last year). Jenner, and other mega-influencers like her, can command upwards of six figures per sponsored post due to the enormous, loyal followings they’ve amassed.Needless to say, mega-influencers are not priced for everyone. What’s more, there’s growing doubt as to whether mega-influencers, for all their star power and perceived cache, really offer the most authentic and effective way of engaging target audiences.Read More: How AI will Change the Game for Influencer MarketingInfluencers under FyreThis January, a pair of documentaries detailing the Fyre Festival fiasco sparked public debate about the ethics of influencer marketing. Central to the scandal were the 400 “Fyre Starters” recruited to promote Fyre Festival via their massive social followings.In the months leading up to the event, coordinated Instagram posts from major mega-influencers built up the hype surrounding the festival to a fever pitch. But fans lured by the prospect of rubbing elbows with the Insta-elite arrived at Fyre Festival to find none in attendance. What followed was an absolute disaster. Instead of the five-star private-island promised, people were housed in leftover FEMA tents and fed soggy sandwiches.The backlash was instant and intense. While the festival organizers were clearly to blame, many felt the influencers involved bore responsibility as well. Followers felt betrayed that someone they believed in could have attached their name to what a little digging would have revealed was a clear and obvious scam. Moreover, the influencer had not disclosed that they had been paid to post about the festival.The high-profile Fyre Festival disaster has sparked a growing distrust mega-influencers. For example, Kendall Jenner recently faced public outcry over a bungled campaign with Proactiv. Disappointed fans were vocal in their criticism, viciously and publicly pointing out the inauthenticity of her endorsement.Despite these concerns, the future still looks bright for influencer marketing. One-third of consumers say they would trust a brand more after seeing it promoted by an influencer. In addition, brands report that they earn $6.50 for every $1.00 spent on influencer campaigns. As niche micro-influencers flourish, influencer marketing is opening to a wider range of businesses.Read More: 3 Ways Mobile Technology is Changing the Brick-and-Mortar Experience Creating authentic connectionsMost headline-grabbing influencers from Instagram’s early days focused on the highly visual worlds of fashion, beauty and lifestyle. But in recent years, new communities have developed around an array of diverse interests. Micro-influencers are the active leaders and tastemakers at the centers of these niche networks.One such example of an unlikely influencer is the self-styled “Queen of Clean,” Lynsey Crombie. More than 100,000 followers regularly turn to her Instagram for advice and recommendations on better housekeeping. Crombie has proved a perfect promoter of everything from laundry detergents to vacuum cleaners. Products like these would have struggled to find a place in the influencer landscape just a few years ago.Most micro-influencers have built their followings organically over time. Instead of broadcasting to their communities, they participate and lead by example. Brands of any size can capitalize on this more authentic influencer approach to create connections that are more real for the average consumer.Swedish watchmaker Daniel Wellington has seen major success with micro-influencers of all stripes. Their influencer partners have ranged from a budding wildlife photographer to a pair of cats named Scuba and Shadow. Going all in on this innovative social strategy propelled Daniel Wellington to hundreds of millions in revenue nearly overnight. To try and emulate this success, brands must carefully identify and analyze potential influencer partners.Bigger isn’t always betterMillions of followers might appear impressive, but in evaluating prospective influencers, size isn’t everything. Quality targeting and engagement can contribute just as much to an influencer campaign’s success as total follower count. Engagement rate predicts the percentage of an audience your message will actually reach, and precise targeting impacts the proportion of those followers who are quality prospects. When it comes to maximizing the potential of each and every follower, micro-influencers often outperform their macro counterparts.One study found that micro-influencer campaigns earned 60% higher engagement rates and were 6.7 times more efficient per engagement than campaigns of influencers with larger followings.Another important element to consider is the quality and relevance of an influencer’s following. Millions of engaged followers won’t matter if barely any fit the target demographic for your product or message. To increase the chances an influencer’s unique audience will align with your own, experts recommend focusing on micro-influencers between 10,000 to 100,000 followers.Instagram influencers provide marketers and brands with a wide variety of benefits, from increased user interaction to higher ROIs. By tapping into micro-influencer campaigns for performance marketing, businesses can tell their story through the eyes of a trustworthy source. With the potential to reach thousands of niche users worldwide, micro-influencers allow marketers to channel the right ad, to the right person, at the right time. So, instead of vying for faceless followers, brands are now connecting and converting real fans.Read More: Eye Rolls at Pre-Rolls: How to Escape the Trap of Annoying Ads Influencer marketingMarketing TechnologyMega-InfluencersROISavvy BrandsWebpals Group Previous ArticleTwo Major Issues We’re Ignoring When It Comes to Identity ResolutionNext ArticlePDI Launches PDI Marketing Cloud Solutions to Broadly Serve Needs of Convenience Retailers and Petroleum Wholesalerslast_img read more

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Ad Fraud to Cost North American Advertisers 100 Million a Day by

first_img ad fraudAd SpendAdvertisingJuniper ResearchNewsTrafficGuard Previous ArticleAccelerators Launched for Rapid Execution and Faster Time to MarketNext ArticleSynergySuite Closes $6 Million Series A Led by First Analysis Ad Fraud to Cost North American Advertisers $100 Million a Day by 2023 MTS Staff WriterJuly 11, 2019, 8:12 pmJuly 11, 2019 TrafficGuard and Juniper Research estimates that within the next five years, advertisers will be losing $100 million a day due to ad fraud.In a latest announcement,  Ad fraud prevention specialist TrafficGuard explained the current state of ad fraud in North America. North America is the largest digital advertising market in the world. And therefore, it is most prone to all kinds of digital ad fraud. According to TrafficGuard, North America’s average ad spend per internet user is 455% above the global average. However, with a booming digital advertising industry also comes advertising fraud. The recent profile of ad fraud in North America by TrafficGuard and Juniper Research estimates that within the next five years, advertisers will be losing $100 million a day due to ad fraud. That represents an increase of 125% since 2018 when daily losses were reported at $44 million per day. Additionally, more than 1 in 5 ad transactions will be derived from fraud by 2023.Recommended: Neustar and Freckle Partner to Provide Marketers with Actionable Privacy-Compliant, First Party Consumer DataIn the global context, North America’s forecast cost of ad fraud for 2019 at $18.7 billion represents 36% of the global loss despite being home to just 9% of the world’s internet users.“Speaking to advertisers in North America we know that ad fraud is a major pain point, not just in draining ad spend but in slowing business growth. Premium traffic sources have a finite reach but using TrafficGuard, advertisers can access alternate traffic sources confident in the knowledge that they are protected from fraud,” said Luke Taylor, COO and founder of TrafficGuard.Luke added, “We’re thrilled to be expanding our reach to North America by establishing a new office in New York City and look forward to helping businesses in the region grow.”TrafficGuard is the only fraud prevention solution to provide protection across multiple stages of the advertising journey – at the impression, click, attribution, and post-attribution levels – and has protected clients from more than 4 billion fraudulent transactions. Its real-time fraud prevention compounds advertising returns by enabling faster campaign optimization, more confident scaling and stronger network partnerships.MarTech News: Accelerators Launched for Rapid Execution and Faster Time to MarketAwareness of ad fraud in the North American market is growing. The report highlights growth in the proportion of ad spend recovered from fraud citing an increase in ad fraud awareness, along with increasing sophistication of fraud prevention as contributing factors. Where only 11% of potential loss to ad spend has been estimated to be recovered in 2019, this figure is expected to increase to almost 20% by 2023.Read Also: Beware: Ad Fraud is Not a Harmless CrimeWith its first US office now open, TrafficGuard’s team is dedicated to helping businesses in the region protect advertising spend and access new traffic sources for growth, safely.TrafficGuard has been in development since 2016. The company has quickly established itself as a fraud-prevention powerhouse protecting ad spend of high-growth tech unicorns including Asia’s GO-JEK and LATAM super-app Rappi. TrafficGuard has offices in the United States, Australia, Brazil, Croatia, and Singapore.last_img read more

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Strategy to Get First Invite From President Tops Agenda as Opposition Regroups

first_img BJPChandrababu Naiducongressgrand alliance First Published: May 8, 2019, 2:38 PM IST | Edited by: Aakarshuk Sarna New Delhi: The opposition parties are planning to call a meeting on May 21 to fine-tune their strategy on how to stake claim to form the government at the Centre in case the mandate is fractured. Andhra Pradesh chief minister Chandrababu Naidu, sources told News18, met Congress chief Rahul Gandhi on Wednesday morning, asking him to call a meeting of all opposition parties two days before the result is announced so that all opposition leaders can be on the same page. According to sources, the joint opposition is likely to waste no time and will rush to President Ram Nath Kovind as soon as the election result is declared to ask him to invite them first to form the government, nevermind the tally or how far they are from the majority mark.They would go to him immediately with the request that the single largest party, which most opinion polls predicted would be the BJP, is not invited first in case of a hung house. The Constitution confers discretionary powers on the President of India in extending invite for the formation of the government in case of a fractured mandate.Twenty-one political parties, who together had also moved the Supreme Court over increasing verification of voter slips, are planning to also send a letter to the President that will say that once the result is out, they would present letters of support to form a government.The Lok Sabha elections are being held in seven phases. So far, polling in five phases are over and the counting of votes will be on May 23. The discretionary powers on whom to invite first to stake a claim has led to controversy in the past, and the opposition does not want to take any chances this time, sources said. In 1996, the then President Shankar Dayal Sharma invited Atal Bihari Vajpayee to form the government when BJP emerged as the single largest party. Vajpayee had to resign after he failed to prove majority.In Goa and Manipur also, the Governor had ignored the claims of Congress as the single largest party and extended an invite to the BJP. In both cases, the BJP claimed support of a majority MLAs in the house. Last year in Karnataka, however, the Governor invited BS Yeddyurappa, the leader of the single largest party to form the government despite Congress and JDS joining hands to keep BJP out of power.Taking a lesson from the Karnataka episode, the opposition parties were till March hoping stitch a formal umbrella coalition at the national level to emerge as the single largest pre-poll alliance, but that failed to materialise, forcing them to regroup and rejig strategy now. last_img read more

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Oh No Tweets Former England Cricketer Kevin Pietersen After Finding His Devdas

first_imgFormer England batsman Kevin Pietersen has become a target of online memes over a funny photograph he posted that has him awkwardly trying to play the pull shot, and he is enjoying every bit of the attention.The 39-year-old particularly seems to be fascinated with a meme where his photograph has been morphed into a still of the 2002 blockbuster Devdas, which has Madhuri Dixit Nene and Aishwarya Rai-Bachchan performing the signature step in the hit song “Dola re”. Pietersen took to Instagram on Tuesday and uploaded the meme. “Oh no,” was the cricketer’s reaction noting the similarity of his cricketing posture with the dance pose of the two actresses, clearly notable in the photoshopped image. Pietersen, in fact, was obviously aware his pull shot photograph would be widely talked about.”This will grab all the headlines from yesterday. I did not mean to, but it will. Everyone will talk about it. Story of my career,” Pietersen had captioned the snapshot, in which he is seen unwittingly making a funny face while trying to hit the ball. Meanwhile, the Indian cricket team is currently facing the team of New Zealand in the first semi-final of Cricket World Cup 2019. On the big day, Bollywood film personalities like Preity Zinta, Hrithik Roshan and Kirron Kher among others took to Twitter to extend their support for the Men in Blue and extend hearty wishes to the team.Read: Hrithik Roshan, Preity Zinta Wish Virat Kohli and Team for India Vs New Zealand World Cup Semi FinalFollow @News18Movies for more center_img devdasEngland cricket teamicc world cup 2019ICC World Cup Semi final First Published: July 9, 2019, 3:21 PM ISTlast_img read more

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Those Talking About Me Have No Work Pratap Sarangi Denies Bajrang Dal

first_img balasoreDairying and FarmingGraham StainesMinistry of Animal Husbandry First Published: June 1, 2019, 2:01 PM IST For Pratap Sarangi, simplicity has been a way of life. The firebrand BJP leader from Odisha, who has become a social media star of sorts after being sworn into Prime Minister Narendra Modi’s cabinet as MoS in ministry of micro small and medium enterprises and the MoS in ministry of animal husbandry, dairying and farming, speaks to CNN-News18 about his plan of action, the controversy over his comments on the Graham Staines incident and the need to protect cows. Edited excerpts:You achieved a big victory in Balasore against powerful opponents. What do you think worked in your favour this time? After Independence, the people of Hindustan were of ‘parabhut manasikta’ (defeatist mentality). Each time Pakistan, China, Myanmar or Sri Lanka delivered threats to us, the prime minister would maintain silence. During the time of the Manmohan Singh government, there were several incidents of border violation, people were beheaded but the government could not do anything.However, Narendra Modi-ji showed such ‘parakram’ as he launched surgical strikes thrice — this awakened the youth. They walked with their heads held high both within the country and abroad, proud of the fact that Hindustan can protect its own respect. ‘Bharat ka gaurav’ (India’s pride) soared high.With the yog diwas, over 190 countries in the world, of which 50 are Islamic, accepted the practice of Yoga, while also acknowledging the spiritual leadership of India. Modi-ji worked hard to actualise his vision of vikas (development) with steely resolve and his motto ‘Sabka Saath, Sabka Vikas’, he won sabka vishwas (everyone’s trust). The youth of the country started thinking that they should make Narendra Modi the prime minister again.Was Narendra Modi’s leadership the biggest reason?Yes, it was the biggest reason.For your Lok Sabha poll victory ?This was the biggest reason for everyone’s victory. Behind the electoral success of all the BJP candidates was one reason — to make Narendra Modi the prime minister again.You are a Member of Parliament from Odisha. What issues will you raise from the region?Now, the whole country is my area.But you are from Odisha, Balasore?That is my janma maati (birth place). I will raise the issues of farmers, health and employment in the region.Odisha has always demanded a special category status.Before Cyclone Fani, Narendra Modi had approved a lot of money, more than a thousand crores.Will you support the demand for special status or not?I will have to know what it is first. The special category status has not been given to anyone and I will take a decision after looking into it. Narendra Modi has shown us the way — Sabka Saath, Sabka Vikas — and we have to win the hearts of the people.How many languages do you know?I know Sanskrit, though I have not learnt it officially.On the murder of Australian missionary Graham Staines (who was burnt alive along with his two minor sons in Keonjhar district of Odisha), a controversy has erupted regarding you and your social media statements.Those talking about me have no work. They are trying to straighten the dog’s tale. Bajrang Dal has no link with Graham Staines’ murder. The court has also said this.What was your first reaction on being given the responsibility of the Ministry of Animal Husbandry and Fisheries and the Ministry of Micro, Small and Medium Enterprises?I am very fortunate. Yes, I am very happy. I am happy with whichever department I have been given. Nothing lies with the department but it is the spirit with which you work that matters. I will work in this department with complete devotion and will see to it that the government’s intention is fulfilled and it becomes a good instrument in the service of the nation.What will be your focus in the area of animal husbandry and fisheries?I will have to go through the entire details of the department. Only then can I comment. Roughly, I can say that this is a very important department and of utmost significance to rural and urban people. They can improve their economic standards with the help of fisheries and animal husbandry department. These have been the source of income since thousands of years, not only in India but throughout the world.You often say that people should give respect to gau mata (cow). Will there be any special focus on cows when you take over the ministry?The most favourable relationship we have is with our mother. On being born, the first thing a child says is ‘ma’ (mother). The sound of gau mata (cow) also resembles the word ‘ma’. Further, a cow provides us milk and various dairy products, which are essential to us, but we give it waste in return.Will there be any special schemes, like those meant to protect indigenous cattle?I will look into it. Today, we do not have a law for cattle protection in the country. Every state has its own laws. The BJP had long back proposed to introduce a bill but it could not be passed due to opposition from some states. I will press for a legislation banning cow slaughter so that it becomes applicable to the entire country.How do you propose to energise the ministry of micro, small and medium enterprises?Our people should be encouraged to be employers rather than employees, for which special assistance will be provided to them by the ministry. Both technical and financial help will be extended to fuel their inner energy and they will be motivated to start new industries, for which the government will come to their help. I have strong faith that through this department, we can provide employment opportunity and self-employment to the youth. last_img read more

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Nike NBA Connected Jersey isnt as terrible as it sounds

first_imgWith anything and everything becoming “smart” or, at the very least, getting connected to the Internet, there is no shortage of jokes about which thing will get smart next. Yes, that includes underwear. Don’t worry, this new “connected jersey” collab between the NBA and Nike isn’t yet at that level of absurdity. Because at the end of the day, the Nike NBA Jersey with NikeConnect is nothing but a fancy, and perhaps unnecessary, gimmick to quickly take you to your favorite team’s stats. The Nike NBA Jersey with NikeConnect won’t go on sale until September 29. The NikeConnect app will only be compatible with the iPhone 7 and later models or any Android phone with an NFC reader. The app also has a section for rewards and offers, in case the Connected Experience has encouraged you to buy more Nike and NBA items.SOURCE: Nike That NFC chip’s one and only purpose is to direct the NikeConnect app, which you should have already installed and opened, to the app’s section dedicated to that NBA team whose colors you proudly wear. NikeConnect could have just as well used a QR code or barcode but an NFC is admittedly faster and sounds more sophisticated.So this is how it all works. You buy a Nike NBA Connected Jersey from either of the two’s stores corresponding to the team you’re rooting for. You then download the NikeConnect app for Android or iOS and start it up. Then, whether you’re wearing it or now, you can simply tap your phone onto the logo on the jersey and the app will automatically go to the Team’s feed for stats, videos, info, and more. That’s all there is to it and you can almost pretty much forget your jersey. Unless you’re currently wearing it, of course.center_img “Connected jersey” might actually be a misnomer, or at least smoke and mirrors designed to make it seem that the jersey is smarter than it seems. In truth, the only piece of electronics you’ll ever be able to find there is an NFC chip hidden at the bottom of the jersey, right where the NBA and NikeConnect logos are located.last_img read more

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Facebook and Instagram launch new activity dashboards

first_imgOn Instagram, this new suite of tools is called simply “Your Activity,” while Facebook’s version is called “Your Time on Facebook.” You’ll find both in each app’s respective settings pages, and when you tap them, they’ll present you with information on how much time you’ve spent on the social media networks. You’ll see daily averages for the past week, along with a bar graph that helps to visualize high and low activity days.You can tap on any of those bars to see your total time for that specific day, but these tools don’t stop at just providing you an overview of your daily usage. You can also set daily reminders for both Facebook and Instagram, which will alert you when you’ve spent a predetermined amount of time using either service. You can also manage your push notification settings from this dashboard, muting them for a set amount of time so you aren’t tempted to check Facebook or Instagram when you should be doing other things.These dashboards are fairly straightforward, but they can be useful in realizing just how much time you spent on Facebook or Instagram and curbing your usage if its too high. They’re also one part of a larger push by Facebook and Instagram to make time spent browsing more worthwhile. On Facebook, for instance, users now have the ability to snooze keywords and unfollow people, while on Instagram, users will see “all caught up” alerts when they’ve seen every new post from the past 48 hours.It remains to be seen if these features actually help cut back on time wasted, but at the very least, they could be useful for getting a handle on how much time is spent using social media each day. Facebook says that these new dashboards are rolling out to both services soon, so keep an eye out for them and give them a look when they’re live. Story TimelineInstagram confirms new authentication option that skips SMS codesInstagram may soon let public accounts remove followersInstagram’s new status indicators are yet another thing to turn off Facebook and Instagram can be good ways to keep in touch with friends and family, but they can also be major time pits. If you find yourself dealing with a bout of social media addiction, the new tools launching for both services might help you spend less time aimlessly (and endlessly) browsing. Thanks to leaks, we had an idea that these tools were on the way, but now it appears that they’re ready for prime time.last_img read more

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Polaroid Mint 2in1 digital camera has builtin photo printer

first_imgPolaroid is back with two new products, the Polaroid Mint 2-in-1 instant digital camera and the Polaroid Mint pocket printer. The camera is exactly what it sounds like: a digital camera that has a built-in photo printer, making it possible to save images to a microSD card but also produce small instant prints. The new pocket printer, meanwhile, works with a mobile app to rapidly print photos. The Polaroid Mint 2-in-1 instant digital camera features a 16-megapixel sensor, as well as a microSD card slot that supports capacities up to 256GB. The camera also sports an automatic LED flash and a selfie timer; though the camera doesn’t have a front-facing display, it does have a selfie mirror for lining up shots.The camera itself is available in yellow, black, white, red, and blue colors; it can also print photos in full color, black and white, or sepia. The camera supports adding frames to photos before printing them, which is achieved by pressing the shutter button. This model is available now for $99.99 USD.In addition, the company has launched its new Polaroid Mint instant pocket printer, a portable instant printer that produces 2×3-inch glossy color photos in less than 60 seconds. The device is small enough to fit in a pocket and promises enough battery life to print 50 photos before needing recharged.AdChoices广告This model obviously doesn’t include the digital camera portion of the equation, but that doesn’t matter for most users who already have a smartphone. Instead, users download the Polaroid Mint app and use that to print digital images from the photo with the printer. As with other modern instant printers, the pocket printer uses ZINK’s ink-free Zero Ink tech.The Polaroid Mint instant pocket printer is available now for $129.99 USD.SOURCE: PRNewswirelast_img read more

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BMW MINI bring back enhanced driving training to the US

first_imgIn a way, it’s a sort of re-launching. The BMW Performance Center East opened way back in 1999 in Spartanburg, South Carolina, the company’s first center in the US. That center has trained more than 161,000 BMW customers since its opening. The BMW Performance Center West in southern California is a bit newer, opening only in 2014. That said, it already boasts of 9.700 trained customers in that short time span.The West Performance Center is located on a sprawling 32-acre area with numerous facilities to accommodate all sorts of driver training, including a 1.4-mile circuit, skid pad, and 8,500 sq. ft. performance facility. It’s location, just two hours’ drive southeast of Los Angeles, is also auspicious, as it is within easy driving reach of The Thermal Club’s 5.5-mile racetrack and maintenance facilities.The driver training courses offered at this Performance Center embraces drivers of all types and ages. For younger and less experienced drivers, there’s the Car Control Clinics and Teen Driving Schools. Those who want more a racecar experience can look towards the M and Advanced M Schools. There are also courses for specialized classes of drivers, like business customers.BMW and MINI are working hand in hand to bring its Driving Experience certification to more countries around the world. Starting with Netherlands and now the US, the two are working on adding South Korea, South Africa, and Scandinavia to that roster soon.SOURCE: BMW The recent push towards autonomous cars, whether full or partial, doesn’t really excuse humans who don’t know the basics of safe driving. In order to help better train the drivers of tomorrow, and, at the same time, give them a taste of the exhilarating experience of driving a BMW car, BMW and sibling company MINI have launched a joint Driving Experience program, offering training courses for drivers of different ages and bents. That BMW and MINI Driving Experience is coming to US once again now that BMW’s Performance Center West and East now both carry that seal of approval.last_img read more

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Honda is the new torch bearer for the massmarket stickshift

first_imgStory TimelineThis is it: The 306hp 2017 Honda Civic Type R2017 Honda Civic Si Coupe and Si Sedan pack turbocharged 205HPHonda’s Clarity EV trio is complete: All-electric and Plug-in Hybrid debut5 Things You Need To Know About The 2017 Honda Ridgeline Black Edition The manual transmission may be falling from favor, but you can’t blame Honda for that. The Japanese automaker might not be the first you think of when it comes to preserving the stick-shift option, but it’s actually doing more than most, particularly in the mainstream mid-range where most rivals have thoroughly embraced automatics. For the 10th generation, 2018 Honda Accord, though, enthusiasts won’t be disappointed. Indeed, though Honda is using the 2018 Accord as an opportunity to ditch the V6 and go all-in on 4-cylinders, it’s not junking the stick-shift too. A 6-speed manual transmission will be offered on both of Honda’s turbocharged engines, in fact. That 6-speed has been used before to good effect. It’s available on the Civic in several configurations, including the latest Civic Si coupe. When we tried it out in the Civic Hatchback, we came away impressed by its short, snappy throw and nicely weighted clutch. The first engine Honda will offer for the new 2018 Accord will be a 1.5-liter, direct-injected DOHC turbo, with dual VTC. A step up from that will be a 2.0-liter version, with i-VTEC. Honda isn’t talking exact power numbers at this stage, though it’s worth noting that under the hood of the Civic Sedan the 1.5-liter turbo delivers 174 horsepower, while in the Civic Si that’s cranked up to 205 horsepower.Although both engines will have the 6-speed option, it seems likely that most drivers – in the US, at least – will go for the automatic. For the 1.5-liter that’s a CVT, which Honda will produce in Ohio. The 2.0-liter, meanwhile, gets a new 10-speed, a first for a front-wheel-drive passenger car Honda points out, manufactured in Georgia. Finally, there’ll be a hybrid option.That’s the next-generation of a two-motor hybrid system Honda has used before. The Accord Hybrid will do without a conventional automatic transmission, in the hunt for better economy. Again, exact figures will come closer to the official reveal, as will shots of the car itself without the camouflage wrap. last_img read more

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Galaxy Fold details spilled by early adopter

first_imgThe Samsung Galaxy Fold and the Huawei Mate X are arguably very interesting phones but very few will have the courage to spend $2,000 or more on a first gen prototype. There are indeed those that do have the resources and the opportunity to make such a risky investment and, fortunately, one of them was willing to answer questions regarding the Galaxy Fold, the first foldable phone that will hit the mass market. XDA Editor-in-Chief Mishaal Rahman was able to get in touch with one such early owner of a European unit. Acting as a liaison, he took to Twitter to gather and answer some of the burning questions that interested buyers have. Suffice it to say, it’s a mixed bag that should probably give them pause.The crease is there, no escaping that fact. It’s too early in the game for Samsung to develop a new crease-proof material and too late for it to change the Galaxy Fold before it hits markets in May. The consolation is that the owner says that it’s not really that visible, especially with brightness at 70% or higher. Sadly, your finger will definitely feel when you swipe over the spine.Those imagining they will be able to use the Galaxy Fold as a makeshift laptop might want to skip this one. While the phone can indeed stay folded at a 90-degree angle, the screen is said to be “off” at that position and is barely usable. The owner also noted that switching between screens when opening and closing the device isn’t as smooth as some might expect. In addition to the delay, there are cases where apps like Chrome won’t even re-render their screens immediately.It’s not all bad news, though. Benchmarks report that the UFS 3.0 storage is definitely as fast as advertised and that battery life, at least on Wi-Fi is noted to be comparable to the Galaxy S10+. Even better, the EU version is said to have an unlockable bootloader, though the same can’t yet be said of the US versions.Most of these are more or less expected for such a first gen device, though one would hope that Samsung has ironed out some software kinks before it launches to the public in two months. It’s definitely something that very few will be able to rely on for everyday use, presuming they can even afford it. Hopefully, though, it won’t discourage Samsung from making improved, and hopefully more affordable, versions in the future.last_img read more

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